Enabling local press visibility as a key strategy to enhance the brand's awareness while maintaining a suitable brand positioning.
Exposure in the major fashion and style publications enables association of the product with the designer's name and vision. It is also an invaluable tool for sales.
A 'collection overview' exhibition is held at the end of each sales session where we introduce editors, stylists, and writers to the new season's collection.
Our PR staff prepare a variety of press kits and throughout the season lend samples to publications for photo shoots. At the end of the season we issue a press report to the designer including all articles and editorial publicity.
Additional services are available when needed including production and PR of fashion shows/exhibitions in Japan.
For certain designers, our PR staff collaborate on their headlining show during fashion week in Paris, London,New York or elsewhere. Communication of the show to the Japanese media and relevant buyers, invitation requests, seating, front-of-house guest control, interview coordination and follow-up services are offered.